Title: Marketing Strategies in the Digital Era Author's Details: Dr.Radhakrishnan Sundaram, Associate Professor, Department of Management, Debre Berhan University, Amhara Region, Ethiopia. Mrs.V.Sasikala, Research Scholar, Department of Management, Kongu Arts and Science College, Erode, Tamil Nadu, India. Dr.P.Poongodi, Assistant Professor, Department of Business Administration, Government Arts and Science College, Kadayanallur, Tenkasi, Tamil Nadu, India. Published by: Leilani Katie Publication and Press, Madurai 625003, Tamil Nadu, India #DigitalMarketing #CustomerCentric #DataDriven #MarketingStrategy #BusinessGrowth#PersonalizedMarketing #MarketingInnovation #DigitalTransformation #MarTech